Marketing Overview

Marketing refers to any actions an organisation takes to attract an audience to the products or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.

Marketing is also the process of getting people interested in the organisation's products or services. This happens through market research, analysis, and understanding the ideal customer's interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.

Marketing Channels & Strategies

Content Marketing Channels

• Website www.yukizunajudoclub.org
• Content content.yukizunajudoclub.org
• Facebook page
• Google Business:
  • Mellieha Judo Club – Small Dojo
  • Mellieha Judo Club – Big Dojo

Content publication guidelines

1. Design your online campain.
2. Publish first on www.yukizunajudoclub.org.
3. Socialise the new content from social networks to the authority by creating a pointer (share the URL).

Design System

See Mellieha Judo Club Design System on Google Drive.

Digital Asset Management

There is an effort to maintain an inventory of where are used every brand assets to help locating and updating supports in the future.