Strategy And Management
Growth Action Plan
This document outlines a comprehensive strategy and roadmap for Mellieħa Judo Club to increase revenue within the first year of operation. It covers key functional areas and proposes a month-by-month plan for implementation.
This document outlines a comprehensive strategy and roadmap for Mellieħa Judo Club to increase revenue within the first year of operation. It covers key functional areas and proposes a month-by-month plan for implementation.
Month-by-Month Action Plan (Year 1):
- Month 1-3: Focus on foundational aspects - establish core policies, financial systems, marketing plan, and secure a training facility.
- Month 4-6: Implement operational systems - class scheduling, membership management, staff recruitment & training.
- Month 7-9: Launch marketing campaigns, initiate sales efforts, and focus on member acquisition and onboarding.
- Month 10-12: Monitor progress through KPIs, gather customer feedback, and refine strategies for continuous improvement.
| Function | Month 1-3 | Month 4-6 | Month 7-12 |
|---|---|---|---|
| Customer Success (CS) | Develop a customer onboarding process, including registration, membership packages, and orientation. | Implement a customer relationship management (CRM) system to track member progress and satisfaction. | Conduct regular customer surveys and feedback sessions to improve service and offerings. |
| Finance & Accounting (F&A) | Establish accounting software and processes for membership fees, payroll, and other expenses. | Develop financial reporting templates for budgeting, tracking revenue and expenses, and monitoring profitability. | Conduct regular financial reviews to identify cost-saving opportunities and optimize resource allocation. |
| Governance | Establish a club constitution outlining membership rights, responsibilities, and decision-making processes. | Form a board of directors or advisory committee to oversee club operations and strategic direction. | Develop and implement policies and procedures for areas like safety, member conduct, and risk management. |
| Human Resources (HR) | Define staff roles and responsibilities for instructors, coaches, and administrative personnel. | Develop recruitment and selection procedures to hire qualified and passionate judo instructors. | Implement staff training programs on judo instruction, safety protocols, and customer service. |
| Information Technology (IT) | Establish a website for club information, online registration, and member communication. | Implement a membership management system to streamline enrollment, billing, and attendance tracking. | Explore online learning platforms to offer virtual judo classes or supplemental training materials. |
| Legal | Consult with a lawyer to ensure compliance with local regulations for sports clubs and business operations. | Obtain necessary licenses and permits for operating a judo club. | Develop waiver forms and liability disclaimers to protect the club and its members. |
| Marketing (MKT) | Conduct market research to identify target demographics and understand competitor offerings. | Develop a marketing plan utilizing various channels like social media, local advertising, and community outreach. | Track marketing campaign performance and adjust strategies to optimize reach and lead generation. |
| Operations (OPS) | Secure a training facility with appropriate equipment and ensure it meets safety standards. | Develop class schedules catering to different age groups, skill levels, and interests. | Implement efficient scheduling and booking systems for classes, events, and facility usage. |
| Sales (SLS) | Design membership packages with tiered pricing structures and introductory offers. | Train staff on effective sales techniques and customer communication for membership promotion. | Implement referral programs and loyalty initiatives to encourage member retention and upselling. |
| Strategy & Management (S&M) | Develop a long-term vision and strategic plan for the club's growth and development. | Establish key performance indicators (KPIs) to track progress in achieving marketing, sales, and financial goals. | Conduct regular reviews of the strategy and adapt it based on market trends, member feedback, and financial performance. |
Roadmap
Strategic choice is the process of selecting best or most appropriate strategy from the bunch of alternatives. It involves the selection of strategy or set of strategies that will help in achieving. organizational objectives. It is a mental process.
Strategy vs Plan ?
In short, strategy is the act of making an integrated set of choices, which positions the organization to win; while planning is the act of laying out projects with timelines, deliverables, budgets, and responsibilities.
- Education Level Up*
- Business administration
- Computers
- First Aid Certificate
- Foundations
- Vision
- Mission
- Values
- Voice
- Registered Judo Club
- Club Statute
- Registered Voluntary Organisation
- Malta Judo Federation Affiliated Club
- Bank Account
- Invoice by Malta Judo Academy to Mellieha Judo Club for David
- Training
- Class Schedules
- Programs
- Trial class
- Welcoming and Orientation
- Training program per belt
- Physical training program
- Open mat sessions
- Dojo equipment and documentation
- Onboarding process
- Registration
- Membership packages
- Fee structure
- Tools
- Management Software
- CRM
- Marketing
- Branding
- Collaterals
- Website
- Blog
- Social Networks
- Dojo
- Sponsorships
- Diversification
- Business team building
- Merchandising